All Posts By Jeffrey Scornavacca

Jeffrey Scornavacca heads all consulting services for Silver Lake Productions, Inc. Jeff is a Certified Project Management Professional (PMP), a Certified Lean Six Sigma Green Belt, a Certified Scrum Master, and a FileMaker Developer. Jeff started developing databases in 1992 while on tour with George Benson and John Hiatt as tour manager. Jeff found the tools available at that time to be inadequate to handle the needs of his clients and developed his own tools to handle and streamline tasks. After developing customized solutions for a number of clients, Jeff later joined HomePortfolio, a $70M venture-backed company, as Chief Data Architect and later became Chief Information Officer. At HomePortfolio, Jeff saw the company's data assets though multiple iterations, including an Oracle integration. A proven business consultant, project manager, data architect and business analyst, Jeff co-founded Silver Lake Productions, Inc. and has engaged a number of companies including Depuy Synthes, Johnson & Johnson, General Dynamics, Reebok International, Real Networks, AMi Entertainment, HomePortfolio, Metropolitan Entertainment, Tufts University, Middlebury College, Ocean Spray Cranberries, Inotek Pharmaceuticals and others. Jeff has a BA in Audio Recording from Berklee College of Music, an MBA from Suffolk University and is a member of the Beta Gamma Sigma Honor Society.

Jeffrey Scornavacca
Improving

What Matters Most to Clients

By

If you were to look my business card from 7 years ago, you would see a list of technologies: Oracle, MySQL, FileMaker, JavaScript, PLSQL, ODBC etc. This is what I thought our clients (and potential clients) valued. I thought I needed to demonstrate our depth in technology. Our business pitch was the same; focused on us and technology. As we are writing project stories for our website we thought it would be great to ask clients what they valued about the service we provide. Hopefully, this is going to matchup to what I thought we provided. We ask each of our clients these questions. In an effort to get more honest answers, I asked an associate to do the interviews. Here’s what we heard back: “You cured our pain!” No one mentioned technology. No one mentioned cost. Wow! What happened there? I put what I thought were our best wares on display and it turned nobody cared about those things! Turns out I really didn’t know what our best wares were. What did the clients really value about the work we did together? We cured their pain. We solved their problem. How did this change our messaging and our business […]

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