All Posts By Scott Love

Scott Love is a tech startup founder, veteran software developer and the CEO of New Millennium. An experienced chief executive officer and marketing strategist in the computer software industry, he marries the contemporary tools of digital marketing to grounded business practices. Scott helps companies use technology to cut through the clutter and focus on growth. If you'd like to explore working together, e-mail Scott at scott@nmci.com.

Scott Love
Doing

Marketing Isn’t Yelling

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I love baseball and my wife and I live quite near Coors Field in Denver. Go Rockies! We’ve been to a number of games and, among other things, have acquainted ourselves with some of the regulars who frequent the park. There’s one guy in particular who sparked a thought… I don’t know his name, we’ve never talked, but he wears a cardboard REPENT sandwich board and yells at the top of his lungs that we’re all sinners and are going to Hell. Presumably, he’d like to either facilitate the process or mitigate it, but I’ll admit to not having investigated further. Which, really, gets to my point. Regardless of one’s particular beliefs, I found myself musing on the marketing strategy in evidence. Here he is trolling a crowd on their way into a baseball game – arguably a competing religion unto itself – and simply broadcasting his message without regard to buyer interest. I wonder what sort of success rate he enjoys. His impressions are no doubt in the thousands – impressive, given his ad budget! – but I wonder about bounce rate. Based on an admittedly poor sampling of data, my hunch is that he likely lands one customer […]

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Scott Love
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Marketing Isn’t Pretty

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I’ve been doing marketing for technology firms for years now and one of the things that always surprises me is that people don’t seem to understand what marketing is, or really what the point behind it is. Marketing isn’t about how a home page looks or how clever an ad can be. And it’s really not about “finding your voice”, “picking your corporate color palette” or naming a new product. Don’t get me wrong – those are all things you do want your marketing people involved with and ultimately guiding decisions for. How your home page looks matters and presenting a consistent sense of design does say something about your company. The creative stuff is critical, and I don’t mean to downplay the contribution great artists and designers make to representing ideas in the world. But the suit doesn’t make the person. Marketing is ultimately about building an engine that can take your business somewhere (and look good doing it). It’s about a system, and it’s about the destination. You put dollars and time – fuel – in one end of the engine and get interested, prospective customers out the other end. And like all systems, you can build good […]

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