All Posts By Susan Fennema

Susan helps you gain control of your business through process development, organization, and structure of your business operations and projects. From developing processes to coaching project managers, she can help you get beyond the chaos.

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SEO-Friendly Blog Post Tips for Better Site Traffic

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Writing an SEO-friendly blog post brings a whole new level of marketing to your site than just plain writing a blog. Considering that most of us write blog posts to share information with our audience, shouldn’t we want that audience to be as big as possible? Creating an SEO-friendly blog post will do just that. It will help drive more traffic to your site through SEO (search engine optimization). Not only does it help get your message out, but your site traffic will increase as well. Here’s an important step before we get to the tips, though. If you don’t have the Yoast plugin for your WordPress blog, download and install it now! And now… to the tips…. Plan First I prefer to write directly in WordPress. While it isn’t required, I learned in my freshman journalism class that if you can write where it’s going to end up, you will save yourself a lot of steps. (We were never allowed to write on paper. We had to type our story directly into the old-school word processor at the time. In fact, we even had to pass a typewriter speed test to get into the college!) But, if you don’t (or won’t) write in WordPress, […]

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Project Management Process Tools
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Project Management Process Tools

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There are a lot of software tools available that you can build your project management process around. Many choices exist other than the ones I’m mentioning in this post. I have actually used these in various capacities, so my input is from my experiences using the software. No matter what you choose, remember that the software doesn’t manage projects for you. You still have to actually use the software. You will have to build schedules, assign people, and communicate clearly. It’s a tool, not magic. So, be prepared to develop a project management process no matter what you go with, and to use that process. The key is to pick one and go for it. And don’t look back. Embrace the one you choose with all of its strengths and weaknesses and build your project management process around your choice to customize it a little into being your own. Basecamp 2 You got me. This one is my favorite by far. It is simple, and that’s what I like about it. Building your project management strategies around Basecamp 2 is straight-forward. It isn’t “scary” to a client and you can get them to interact with it, in most cases, which lightens […]

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project management strategies
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6 Project Management Strategies for Software Developers

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Project management strategies help you finish projects on time, on budget and within scope. Easily said, but how do you create a system around project management? These 6 tips will help you get there. 1. Stop Using Email The number one way to start developing your own project management strategies is to stop using email as a project management tool. It is not a tool for managing projects. It is a communication tool. By eliminating it as the way you communicate about projects, your inbox will be cut in half – perhaps even as much as in a fourth. You won’t hate your inbox as much and you can get back to using it as a sales communication tool or to share those cat videos with your sister. The next added benefit is that you won’t be responding to the squeakiest wheel or the person with the request that just happened to be at the top of your inbox. If you are using project management software properly, you will know what your priority is and be able to address requests accordingly. 2. Determine Your Project Management Strategies Before you choose a software, you want to have a rough idea of […]

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